Topps and New Era Cap Company team up

BUFFALO, NY (June 2, 2016) – New Era Cap, a global lifestyle brand and official on-field cap of Major League


Baseball, and The Topps Company, the exclusive trading card partner of MLB, today announced that for the first


time the two iconic baseball licensees will be partnering on an exciting trading card set, which will be available


starting June 3 exclusively at participating LIDS stores in the U.S.


The set will feature New Era’s nine MLB Ambassadors, including Bryce Harper, Buster Posey, Jacob deGrom,


Andrew McCutchen, Josh Donaldson, Dellin Betances, Joc Pederson, Kyle Schwarber and Marcus Stroman. Fans


will receive one pack including four limited-edition cards when purchasing any New Era MLB cap at any of the


more than 800 participating LIDS, Locker Room by LIDS and LIDS Clubhouse stores in the U.S.. Fans will receive


one card pack per purchased cap, while supplies last.


Fans will also be able to collect player autograph and cap memorabilia cards in select card packs. For the first


time ever, New Era and Topps will be offering swatches of player-worn MLB Authentic Collection 59FIFTY caps in


relic cards (numbered to 99) randomly inserted into the card packs.

Very cool. Question: The article states that the cards are limited edition, but I don't see anything special about them. Do they have different pictures, numbering, etc?

Very cool

I would take "limited edition" to mean the made a few thousand, since apparently they contain "player-worn" swatches. Like,"Here, Bryce, put this stack of 24 caps on your head for 1 second. OK thanks. Now we'll cut them up into little pieces to cadge other bros into paying $40 for the same hat."

Distribution is bound to be shady. The recent HS dropout working at Lids will take the whole box of cards to sell on ebay, and anyone coming in to look for them will be told that "supplies didn't last long."

Yes, I'm in kind of a pissy mood this morning.

smapdi said:

I would take "limited edition" to mean the made a few thousand, since apparently they contain "player-worn" swatches. Like,"Here, Bryce, put this stack of 24 caps on your head for 1 second. OK thanks. Now we'll cut them up into little pieces to cadge other bros into paying $40 for the same hat."

Distribution is bound to be shady. The recent HS dropout working at Lids will take the whole box of cards to sell on ebay, and anyone coming in to look for them will be told that "supplies didn't last long."

Yes, I'm in kind of a pissy mood this morning.

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Ready what the new era rep said. These are game used.

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cgilmo said:

Ready what the new era rep said. These are game used.

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Where's it say that? I must be overlooking it. All I see is player worn, mentioned twice.

Whelp. These will be scooped up by employees.

Another good job by Topps cross-promoting your product...

A_Pharis said:

Whelp. These will be scooped up by employees.

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Still looking for my little guy's Nuka Cola!:lol:

gt2590 said:

Still looking for my little guy's Nuka Cola!:lol:

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I grabbed one the second wave. Two people behind got the last two. I was there when the doors opened.

CatdaddysCards said:

Where's it say that? I must be overlooking it. All I see is player worn, mentioned twice.

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Rep from New era says on field worn

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cgilmo said:

Rep from New era says on field worn

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The probability of that being game used, is slim. Just my .02. I could easily be wrong though.

This is how it's most likely to go:



"Needless to say..."

Let's check his "About" section -



Just like most promo releases. Some guy gets the hookup. My guess is he's holding back the autos and GU he scored.

Adam you got bigger photos of those? I wanna send em to a guy that can do something about it.

cgilmo said:

Adam you got bigger photos of those? I wanna send em to a guy that can do something about it.

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I tweeted topps about it, but they rarely answer to negative tweets

I can see this promotion going bad quickly. You have minimum wage employees seeing an opportunity to make some easy money by selling off these packs to someone who is going to come around waving some cash. Lets be honest. These types of promotions never do well and are usually taken advantage of by workers who need quick easy money that are selling to dealers/collectors who also want quick, easy money. We have seen it through the years at McDonalds, Burger king, Denny's and many other establishments where packs are given out with purchase.

Great concept just not well executed.

It would be better for Lids to provide a receipt and certificate be sent to a fulfillment house and packs be sent directly to the consumer. Sure, it is an added expense but at least the target market is assured of having the premium they were promised.

mchenrycards said:

I can see this promotion going bad quickly. You have minimum wage employees seeing an opportunity to make some easy money by selling off these packs to someone who is going to come around waving some cash. Lets be honest. These types of promotions never do well and are usually taken advantage of by workers who need quick easy money that are selling to dealers/collectors who also want quick, easy money. We have seen it through the years at McDonalds, Burger king, Denny's and many other establishments where packs are given out with purchase.

Great concept just not well executed.

It would be better for Lids to provide a receipt and certificate be sent to a fulfillment house and packs be sent directly to the consumer. Sure, it is an added expense but at least the target market is assured of having the premium they were promised.

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It hasn't been executed yet.

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AnthonyCorona said:

I tweeted topps about it, but they rarely answer to negative tweets

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It's a new era question anyway. I'm asking them.

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cgilmo said:

It hasn't been executed yet.

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Ooops sorry. I read it wrong and thought the promotion was already in full swing. I still stand by my thoughts in that this is a program that will fail unless changes are made. I hope I am wrong.

cgilmo said:

Adam you got bigger photos of those? I wanna send em to a guy that can do something about it.

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I'll text them to you.