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"no auto for you!" New York vs. the card companies (from 1992)

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BBCgalaxee

Well-known member
Sep 9, 2011
6,475
59
Found this in a 1992 tuff stuff.

Former ny consumer affairs commissioner Mark Green forced the card companies to either list the autograph odds on the wrapper or they can't ship cases POSSIBLY containing autos to NY addresses (keep in mind this was 1992 when it was generally impossible to find one in a pack).

BUT it only applied to advertising directed towards children.

"5000 cards sounds like a large amount to kids, & these ads have the potential to mislead kids into spending their money in a futile search" for valuable cards, said green.

UD fought the hardest, even claiming that they were thinking about not seeding any possible autos in certain cases destined for NY.

UD said that by putting odds, it sends a message that these special cards should be considered "sweepstakes"

They were also afraid this would lead to a domino effect.

All the companies eventually bowed to the pressure & paid $1500 ea to cover costs of the investigation.
 
Last edited:

rebelpawn

Active member
Aug 7, 2008
2,666
10
La Jolla. CA
In that article is says that 58% of baseball card collectors are 14 and under.....
My how times have changed. It's probably not even 5.8% now...
 

bmc398

New member
May 25, 2009
2,312
0
In that article is says that 58% of baseball card collectors are 14 and under.....
My how times have changed. It's probably not even 5.8% now...

They are certainly out there....but these are collectors who spend maybe $50? 100? a year on the hobby and are inconsequential to the bottom line of the card companies....therefore are ignored by many other entities in the space. Even at the "awful" card shows around the ATL area, you still see plenty of fathers with sons (and even daughters) who bring their kids to card shows and actively collect with them. I'd argue the percentage is closer to 15-20%, but since little Timmy isn't dropping $850 on a case of chrome hes oft ignored.
 

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