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What if Bowman became a subsidiary of Topps rather than be a Topps brand. I ask this only because when you buy Bowman products, you feel like you're getting a Topps product but with a different product logo on the front (Bowman) but Topps is all over the back.
I ask this because I work for Ford Motor Company and they have seen the Lincoln brand diminish over 15 years (except 2013). What they did was drop the Lincoln brand from Ford Motor Company line of cars and made The Lincoln Motor Company. Although the Lincoln MoCo is now a stand alone company under the Ford MoCo umbrella; like Motocraft, what they did was take away the consumer thought of Lincoln being a polished Ford (which they was). The Lincoln dealerships have to be in a separate building than Ford products. The delivery system is Lincoln on on carrier truck, Ford on another even though the truck is headed to the same zip code. Now (and it has worked) customers dont see the relationship between FoMoCo and Lincoln MoCo because of the company separation. Customers dont know that the Lincoln MKV and Taurus come right off the same assembly line and share a lot of the the same parts (so did the Mazda 6 and Mustang).
Would this same brand strategy work for Topps? Would it affect the MLB license even though Bowman would be considered a second company?
Just curious,
Fordman
I ask this because I work for Ford Motor Company and they have seen the Lincoln brand diminish over 15 years (except 2013). What they did was drop the Lincoln brand from Ford Motor Company line of cars and made The Lincoln Motor Company. Although the Lincoln MoCo is now a stand alone company under the Ford MoCo umbrella; like Motocraft, what they did was take away the consumer thought of Lincoln being a polished Ford (which they was). The Lincoln dealerships have to be in a separate building than Ford products. The delivery system is Lincoln on on carrier truck, Ford on another even though the truck is headed to the same zip code. Now (and it has worked) customers dont see the relationship between FoMoCo and Lincoln MoCo because of the company separation. Customers dont know that the Lincoln MKV and Taurus come right off the same assembly line and share a lot of the the same parts (so did the Mazda 6 and Mustang).
Would this same brand strategy work for Topps? Would it affect the MLB license even though Bowman would be considered a second company?
Just curious,
Fordman