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Images optimized for the web are always 72 dots per inch. 72 x 2.5" = 180, 72 x 3.5" = 252. At 100% view, card should display at regular size. Of course, you may prefer a larger size. A 375x525 scan keeps the right aspect ratio, and gives a nice "larger" view.
Beckett's card gallery images are all standardized at 180x252.
If you are wanting to print your scans, 300 dpi is the general guideline. Pixels are then 750x1050.
72 PPI is a myth.
PPI doesn't matter when everyone has a different sized screen with different resolutions. You aren't going to get a 1:1 image unless you have a 72 PPI monitor.
The only benefit of having a 180x252 image is that it has a small file size. You are going to end up with a small, compressed image that lost a lot of detail.
On top of that, why would you want a 1:1 image. You probably sit around 2 feet from your monitor. Do you look at your baseball cards from 2 feet away?
Well, 72dpi is definitely not a myth. It's been the web defacto standard for years. There is some migration to 96dpi monitors, but 72dpi is still the defacto standard.
http://www.vsellis.com/understanding-dpi-resolution-and-print-vs-web-images/
I want smaller sized photos for quicker loading on my tablet and phone, and webpages with lots of scans.
File size is all about what you are going to do with the image. No one standard is right. More important is consistancy in your scans for a nice presentation.
I crop everything to 400x280 and my scans usually display pretty well I think
I like this size--slightly bigger than mine.
But my oh my the thought of re-uploading ALL of my images seems rather daunting. the easy way would be to resize "up" my current PB images, but i imagine they will look worse...