Before I go on, I'm NOT siding with Topps or any other company when it comes to redemptions.
But for a moment, I'm donning a Topps and panini ceo hat.
Tell me why I'm wrong.
Hi, I'm the CEO of Topps and six months ago we paid prospect x $8k to sign 2000 bowman chrome cards.
Now it's time to package the product and he hasn't returned the cards so what are we, as a business supposed to do?
If we don't use redemptions, that means we will have to produce 2000 less boxes.
And as a business, that's not going to happen.
And that's just ONE guy. Multiple that by a few and suddenly there's 6000 less boxes or approx $300,000 lost.
Here, take my Topps CEO hat and tell me what you would do.