Who pays for this?

ASTROBURN · Nov 25, 2013

How much money is spent on researching whether or not they keep the black on their uniforms? Does this even matter?

Texas-Rangers-Compare-2013-and-2014-Uniforms-459x800.jpg

http://news.sportslogos.net/2013/11/25/texas-rangers-drop-black-update-all-team-uniforms/

Crewfan82 · Nov 25, 2013

Photoshop

ASTROBURN · Nov 25, 2013

And on a similar note, a new Road jersey for the Royals...

rsmath · Nov 26, 2013

ASTROBURN said:
How much money is spent on researching whether or not they keep the black on their uniforms? Does this even matter?

don't know how much is spent, but in the case you presented, it's paid for by the Rangers. The Rangers decided they want to maybe make some changes. They'll have some design company draw up something, they'll vote on the few they like, they'll put it up to a fan vote or focus group, etc. until a final design is chosen.

Yes, it matters. Drives sales of merchandise, pride in the team, makes new women fans who pick their favorite teams because the uniforms look cool and the athletes wearing them are hot, etc.

I do wonder how much the Miami Marlins spent considering Jeffrey Loria picked the color scheme because it's artsy-fartsy and he's an art collector. I love the font/wordmark used but I don't like the color scheme that much. With Loria dead set on something "artistic", I doubt there was much focus-grouping going on to make sure the fans liked it too.

smapdi · Nov 26, 2013

I prefer the old home but the new away. I'll give them that info for free.

PujolsCollector · Nov 26, 2013

The black not being in the words definitely makes the words pop more.

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