I reminded myself last night of a set that I rarely think about, but was one that was hard enough to find at the time and one that I think has the best and cleanest design for the company. If I had to pick a favorite set from Fleer, excluding their smaller and/or specialty sets pre 1981, 1984 would be the winner for me.
If you can eliminate the player selection as a reason for favoring a set (it always seems to come down to the best rookie cards, of course), then what Fleer set would be your top pick? My thought process here is that you like the set for the quality, design, photography and even the types of cards (for example, special subset cards), but not using player selection to rule in or out a set because a favorite player or future HOF rookie card was or was not included.
For the purpose of this question, the traded sets do not count either. 84 Fleer traded is arguably one of the best traded sets made in the 80s across all companies, simply due to it's original scarcity and the right couple of rookie cards that make it one of the most valuable still to this day.