2 Cases of 2012 Leaf Best of Football - The Results

Best of Football Autos:
Ron Yary - $7
Carl Eller - $8.39
Dwight Stephenson - $5.50
Jan Stenerud - 4.75

1/1 Sketch Autos:
James Lofton - $54.85
Tony Dorsett - $38.22

Graded/Slabbed Cards:
1961 Fleer George Blanda - $19.38
1989 Score Troy Aikman BGS 9.5 - $62.76
1998 Bowman Chrome Peyton Manning RC PSA 10 - $102.50
1984 Topps John Elway PSA/DNA Auto - $109.01
2007 Upper Deck Premier Penmanship Auto Gold Dan Marino 44/50 BGS 8.5 - $83
2000 Playoff Hawaii Promo Autographs Brett Favre / John Elway 10/10 BGS 8.5 - $237.50

$732.86 less ebay and paypal fees.

Paid $1070. Nice kick to the nuts.

hey [MENTION=1948]Leaf[/MENTION] I thought you used to have a $50 minimum on key cards in a product like this. The fact that the main card out of a $200 pack could sell for $19 is just ridiculous.

Looks like the Blanda is the right grade.... just the wrong company. PSA 8's have sold for $65 and $69 via BINs

BowmanChromeAddict said:

Best of Football Autos:
Ron Yary - $7
Carl Eller - $8.39
Dwight Stephenson - $5.50
Jan Stenerud - 4.75

1/1 Sketch Autos:
James Lofton - $54.85
Tony Dorsett - $38.22

Graded/Slabbed Cards:
1961 Fleer George Blanda - $19.38
1989 Score Troy Aikman BGS 9.5 - $62.76
1998 Bowman Chrome Peyton Manning RC PSA 10 - $102.50
1984 Topps John Elway PSA/DNA Auto - $109.01
2007 Upper Deck Premier Penmanship Auto Gold Dan Marino 44/50 BGS 8.5 - $83
2000 Playoff Hawaii Promo Autographs Brett Favre / John Elway 10/10 BGS 8.5 - $237.50

$732.86 less ebay and paypal fees.

Paid $1070. Nice kick to the nuts.

hey @Leaf I thought you used to have a $50 minimum on key cards in a product like this. The fact that the main card out of a $200 pack could sell for $19 is just ridiculous.

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Jim,
First $30 is the minimum market value for any buyback card in best of football. I bliebe your Blanda closing price is a fluke. SMR on that card is $75. PSA's bring $65-70 consistently.
I believe this exact card sold on ebay 7/7/2012 (Item 290736875418) for $50.99 (free shipping)........ I would pay $40 for it now! (let me know if buyer doesnt pay!).

In my opinion (as a breaker of exquisite, cup , treasures, etc), breaking with a 70% ROI is hardly a "kick to the junk" relative to other products in the market. I figured everyone by now knew that these products were high risk high reward items... trust me, you could easily have done worse (as the worst case yields $250)...
Break 3 cases of exquisite football and you will feel a real kick to the junk (i paid $1400 and the entire case brought $397)....
BG

* p.s.- factory cost is $535, worst case yields $250, best case $7000-8000. That seems a fair value proposition, if you are looking to gamble a bit....

Jim,
Also, it appears you let all the cards rip at .99 and let it fly. In this market, that is risky in and of itself... BIN prices=15-100% higher depending on your patience...

Leaf said:

Jim,
Also, it appears you let all the cards rip at .99 and let it fly. In this market, that is risky in and of itself... BIN prices=15-100% higher depending on your patience...

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I did let it fly, but being football season I figured it was the time to be able to do it. I've taken the BIN/BO approach with all other Leaf products this year and simply couldn't take the slow and steady approach with everything. I certainly did take a gamble and I'm okay with that, but the $19 ending price frankly shocked me and pissed me off. I was really expecting $50-70. The buyer paid so unfortunately I can't take you up on your offer.

I thought you did very well from a collector standpoint

another flippit lesson learned

and I dont mean that in a bad way brother!

Im a collector, if I had that break Id be tickled pink!

Comparing this product to exquisite on any level is silly.

BowmanChromeAddict said:

I did let it fly, but being football season I figured it was the time to be able to do it. I've taken the BIN/BO approach with all other Leaf products this year and simply couldn't take the slow and steady approach with everything. I certainly did take a gamble and I'm okay with that, but the $19 ending price frankly shocked me and pissed me off. I was really expecting $50-70. The buyer paid so unfortunately I can't take you up on your offer.

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Football collector base is smaller than baseball. Auctions are almost never a good idea on non niche stuff.

cgilmo said:

Football collector base is smaller than baseball. Auctions are almost never a good idea on non niche stuff.

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Lesson learned. Regardless, I'm kicking ass with Leaf Ultimate and that will more than make up the loss on this product. Seriously, with Leaf Ultimate I busted 2 cases, sold about 24 cards and I'm already at break-even!

You paid 1070 and got back 732.86 while starting everything at .99 on ebay? That seems like a pretty sold ROI....

Not sure what you are upset about.

maxe0213 said:

You paid 1070 and got back 732.86 while starting everything at .99 on ebay? That seems like a pretty sold ROI....

Not sure what you are upset about.

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Awesome. Thanks for using your first post on FCB to tell me how losing money is a good ROI. I was "upset" that in a product of this magnitude (and cost) that the main card out of the pack could sell for $17. Regardless, this was a pretty dead topic and I'm over it. Doing great with the other Leaf products I've busted and learned my lesson on how to sell football products.