"Biography of a Season" Insert Set - One Card per Week

[Card Magnet]

You have to buy $5 worth of UD Hockey cards from participating shops.

(Straight from UD's FaceBook page)

Only available in Upper Deck Certified Diamond Dealer hobby shops throughout the United States and Canada, catch the 2009/10 NHL Biography of a Season set. A new card will be available each week with the first cards arriving in the next two weeks. Collect the entire 30-card set just be visiting your local hobby shop