Combination of several things.
1) Marketing - tough cards bring interesting eyes
2) Marketing - as someone else mentioned, reputation of tough cards
3) They believe that eventually someone will meet their price
4) They don't mind keeping them in their "PC" until someone meets their price (they know cards that people always ask for lower price on)
5) Don't need the money, don't want to take the loss - They can always donate them or pass them down to family later
Although I am not a dealer, I understand and practice many of the reasons above myself.
Many times I sit on cards, sometimes over a year, and then someone nabs it...and many times, I get tired of looking and pay much more than I should too.
Also, sometimes just listing a card for a high price, makes others sell for higher, even if only a fraction of what you listed yours for.
Example: card x rarely shows up, but when it does it usually sells for $50. I list same card x for $100, and someone else lists as auction, and next time it sells for $70 instead of the typical $50.
The only case I would not understand is where there are tons of the same card, and they typically sell for much less, and the market is saturated...in that case the seller is just ignorant, but also in that case, it wouldn't frustrate you...obviously you started this thread because you were frustrated, so the card(s) you are thinking about are a little more rare than market saturation.
1) Marketing - tough cards bring interesting eyes
2) Marketing - as someone else mentioned, reputation of tough cards
3) They believe that eventually someone will meet their price
4) They don't mind keeping them in their "PC" until someone meets their price (they know cards that people always ask for lower price on)
5) Don't need the money, don't want to take the loss - They can always donate them or pass them down to family later
Although I am not a dealer, I understand and practice many of the reasons above myself.
Many times I sit on cards, sometimes over a year, and then someone nabs it...and many times, I get tired of looking and pay much more than I should too.
Also, sometimes just listing a card for a high price, makes others sell for higher, even if only a fraction of what you listed yours for.
Example: card x rarely shows up, but when it does it usually sells for $50. I list same card x for $100, and someone else lists as auction, and next time it sells for $70 instead of the typical $50.
The only case I would not understand is where there are tons of the same card, and they typically sell for much less, and the market is saturated...in that case the seller is just ignorant, but also in that case, it wouldn't frustrate you...obviously you started this thread because you were frustrated, so the card(s) you are thinking about are a little more rare than market saturation.