cgilmo said:Weimer said:Chris means profit margins when he says gas brings people in and isn't the focus. Profit margins on junk food, sodas, supplies, and everything else people buy instead at a gas station are almost always higher than profit margins on gasoline sales for the gas station. Most gas stations make very little profit on their gas sales. It's simply a way to get people to stop there and come inside and spend money on the stuff that does make them a profit.
Your post is precisely why it works too. People who stop and spend $50+ to fill up their car figure, "Oh hell, why not go grab a cold soda and a candy bar or two? I just spent $50 on gas, another $3-4 isn't going to make much of a difference." Except that $3-4 they just spent, 80% of it went to the gas station in the form of pure profit.
Candy Bar 89 cents in a gas station about 32 cents cost
I don't know exact prices and profit margins for every single gas station item, I was just using those numbers for simplicity sake to show him my point. The beverages have far better profit margins than anything else. Especially bottled water.