How were 2018 Panini Black Friday cards issued?

[gracecollector]

Bought a 2018 Panini Black Friday card for one of my PC's and just curious how to catalog it. Were these issued in a wrapper as a bonus pack if you bought something from Panini on Black Friday online? Or at a hobby shop? Or were they issued at an event? Any details about their packaging and distribution would be appreciated!

Don Zimmer cameo card!

 

[gt2590]

I believe that you got a bonus pack for every Panini purchase on Black Friday. May have been a $10 minimum...