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I think it matters to some extent. I am a bit of a Bowman Sterling fan. I like the typical design and the card stock they use. BUT last year's was awful. Bland design and I didn't like how the parallels looked.
But this is worse. It's a large departure from the normal designs. I appreciate that they are trying to actually change things, but this looks like a completely different product. Who knows though..it could turn out alright..just doesn't look like the type of card I would go for personally.