pigskincardboard said:Oh, I'm just factoring in the fact that if money went to this, money didn't go to other stuff -- Yanno?
Let's look at the pricing here -- 1 per 6 packs, so is that 4? or 5? per box.
Now, let's add in the minimum 2.50 shipping on each card.
(...)
Or it costs them only the cost of printing redemption cards with codes for the most part.
I bet they don't have a million cards for the giveaway, but rather rights to the cards, so they don't have any money tied up in redemptions other than an agreement to purchase the card if someone wants it in-hand.
I bet you'll register your code, get a randomly assigned card, and then for most cards it won't be worth $5 or whatever to have it delivered in-hand. If you are one of the lucky ones whose card is worth more than $5 and pay the shipping to have it redeemed, Topps will exercise their right with whoever they've lined up, purchase the card for the agreement price, then ship it to a collector who paid to redeem the card in-hand.
Everyone else will just have it in "street name" online at Topps and will never actually see the cardboard because the card is not worth shipping.