My BEST ideas
-Topps/Panini/UD (whomever has the license) form a partnership with Nike/adidas/UA and insert a pack within shoe boxes. If you can get those collectors on board, you've got a whole new base. Plus I LOVE the idea of cards inserted into products. That's our origin and should get back to that.
You mean like the fairly new MICHAEL JORDAN ugly cards in Hanes underwear packs I've already seen on eBay asking $50 for a pack of (4) underwear and a 3-card Jordan pack?
The TV commercial had the audacity to say that (10) TEN Michael Jordan autographs are randomly inserted. He's their sports spokesman and even Hanes couldn't get him to sign more than TEN autographs??? You know they made at least 100,000+ Hanes underwear packs with Jordan cards (is it 3 cards per pack?).
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I HATE STICKER AUTOGRAPHS, THAT WAS THE WORST CREATION IN THE HISTORY OF SPORTS CARDS!

Brian Gray was the second dumbest thing created by the sports card hobby for sure!
T.J. Schwartz was the third dumbest thing created by the sports card hobby.
Mainly Topps/Upper Deck Baseball factory sets with special Inserts, or Cereal promotions that are easily opened so people open the sets/boxes with BASEBALL INSERT CARDS (or the Post Cereal card, 2002 Post mini bobble-heads, and so many others) and stick them in their pockets after opening every set/box in the store (and then making a nice free little fortune on eBay) like:
Every time I went into my local Albertson's grocery store in early to mid-2002; kids were opening Post Cereal boxes and pulling out the mini bobble-head figures that were right on top of the boxes in plastic packages. Then I looked on eBay & sellers were getting $100 for the (10) figure set!!! I bought the same exact full set on eBay 3-years ago for $10.00 + $3.00 S&H??? Now knuckleheads want $10 each for some of the same figures again, but you can still find FULL SETS for $10.00. Go figure.
1994 & 1995 Collector's Choice Factory Sealed Sets with (5) Gold cards or (15) gold cards respectively. Dealers wanted $50.00-$80.00 each for the 1994 Gold- Griffey, F. Thomas, and Cal Ripken back then and $3-$5 for COMMONS! I knew at least a dozen local collectors/dealers who were making Gold sets. These were just laying on top of the cards in a cellophane pack. So people just ripped off the thin plastic Topps shrink wrap seal & they had easy access to the packs, dumb!
Topps did the same thing with very easy access to the special cards:
1993 Topps Baseball with (10) ToppsGold, (3) ToppsBlackGold, and (9) '94 Pre-Production cards, 1994 Topps Retail Factory Sets with a 1995 Topps Finest pre-production, '95 Bowman pre-production & regular '95 Topps pre-production, 1994 Topps Hobby Factory sets with (9) '95 pre-production cards, (3) card Superstar Samplers, (1) ToppsGold AND (3) ToppsBlackGold, 1995 Topps sets with (10) Opening Day cards & (7) card Cyberstat set, 1996 Topps Baseball Factory sets with "Tri-Cards" OR pack of (5) Mickey Mantle B&W cards, etc. etc, Then the 2000's Topps Factory sets with the (5) card ROOKIES packs. 2008-2012 Mantle Gold Chrome Reprints, 2007 Topps with the Mantle RELIC cards, and on & on.
Almost no one were buying the factory sets by 1994 in retail stores in Florida. They had already been opened by someone who stole only the bonus card packs or special cards!
SO THESE WERE ONE OF THE WORST IDEAS ANY CARD COMPANY EVER CAME UP WITH!