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So looked forward to Mcdonalds/Upper Decks promotion every year here in Canada. At the start of the NHL season, every year, Mcdonalds Canada would run a promotion and would sell 3 card packs of Hockey cards for $0.99 per pack. Other than the base cards, you could pull hard to get inserts, (and in years past) game used and autographs. The promotion was very popular here in Canada, so im really shocked McDonalds has cancelled this. Hopefully it will return some day !!
Was posted on Beckett....
One of the longest-running and most popular food premium card series in hockey card history has come to a close, as McDonald’s and Upper Deck will not be teaming to produce a series for the 2010-11 season.
In an email, Upper Deck’s Chris Carlin attributed the cancellation of the series to cutbacks on McDonald’s side, while remaining hopeful that the partnership would resume in the future.
“I think like most companies they are making cuts to programs in an effort to operate a bit more efficiently,” he said. “We are hopeful it is a program they will bring back again in the future as there seems to be a lot of support for the program.”
Louis Payette, National Media Relations Manager for McDonald’s Restaurants of Canada Limited, confirmed that the promotion would not continue this year, with Upper Deck or any other trading card manufacturer.
“Based on its past success which spanned nearly two decades, this was indeed a difficult decision,” he said.
Payette further noted that non-card promotions, such as the mini jersey and mini stick offerings, would also cease while the fast food chain changes its promotional targets.
“At this point in time, premium programs [including non-card memorabilia] are not part of our strategic focus,” he said.
Payette noted that the current shift away from card or other hockey products was not necessarily a permanent change. “We’re always open to the possibility of returning to the card market and are not closing any doors as we continue to develop new and innovative ways to connect with our customers,” Payette said.
If you have any Mcdonald's Hockey cards in your collections, now would be the time to post them up...