Bob Loblaw
Active member
LLWesMan said:Jeff N. said:LLWesMan said:[quote="Jeff N.":1p7n91tq]frzg said:[quote="Jeff N.":1p7n91tq]frzg said:It's amazing that they call the buybacks a production error and can't admit that they were never going to be included. The Harper plans were announced on the 21st of October and the product ships out a few days later to distributors. They just realized the product was junk so they tried to get some hype knowing the whole time that they would have to do a wrapper redemption to give out the buybacks.
The wrapper redemption is just a marketing ploy to get people to open the product, it's not to 'correct a production error'.
If this is the case, why not state it's a wrapper redemption in the first place? It'll get people opening packs.
Simple, the busiest day of the product is the day of its release. Topps waits 1 week to announce the wrapper redemption which would force customers to bust additional boxes/cases to acquire said wrappers. Topps doesn't get additional sales at this point, but it allows the distributors and wholesalers to sell their product to keep them happy. But in this instance, too little, too late.
As of the day of release, everything's already sold. Topps has sold 100% of what they made. There's no benefit to Topps as to whether everyone buys the cards from the distributors or no one buys the cards from the distributors.
Now, there's an argument that could be made that Topps wants their distributors to do well, but I don't really think they care.
However, annoucing the redemption on the day of release is going to have little difference than annoucing it a week later. I was planning on buying a case when they got down to $400. I believe that this redemption is oging to keep the cases from hitting $400 anytime soon, so I bought the case at $465 (less $10 in eBay bucks I have coming to me, net price $455). The wrappers will be -- could be -- easily sold for $55, so the case still costs me $400.
I just don't see the impact -- other than the rock bottom of the cases not reaching as far as it did - if Topps announced this a week ago or yesterday.
Of course Topps cares. The less product the distributor can sell the less future product they can/will buy from Topps. It's in both parties best interest for the distributors to be able to sell as much as possible.
If one distributor goes out of business, there will be others Topps will sell to.[/quote:1p7n91tq]
That's a little extreme. Of course Topps can always sell some product. Point is if their average distributor is sitting on 50% of what they bought in 2010 BC, that's cash they can't use to buy 2010 BDP or something else.[/quote:1p7n91tq]
And it's 2010 BDP that someone else will order.
I understand your argument, and in a real world scenario, it would make sense. But these are baseball cards. Logic and reasoning have no presence here.